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Contemporary · Essay

Fat Protocols

Joel Monegro / USV · 2016

"Unlike the web, in crypto value accrues to the protocol layer, not the application layer."

The idea

On the traditional internet, the underlying protocols (like TCP/IP or HTTP) are 'thin' — open, free, and capturing essentially no economic value themselves — while the applications built on top of them (Google, Facebook, Amazon) are 'fat,' capturing huge value because they own the proprietary data, user relationships, and network effects on top of the shared, valueless plumbing. Monegro's thesis: in crypto, this inverts. Because blockchain data is shared and open rather than proprietary, applications built on top have a much weaker moat, while the base-layer protocol token itself directly captures speculative and economic value as the whole ecosystem of applications built on it succeeds.

Why it works

The mechanism is about where the token accrues value versus where a company accrues value. An internet application moat comes from hoarding proprietary data that competitors can't access. A blockchain application typically can't hoard its data — it's on a public, shared ledger by design — so a competing application can often just fork the code and data and compete directly, weakening the individual application's moat. But the protocol token itself (Ether, for example) is required to use the network at all, so as more applications launch and succeed on top of a given protocol, demand for the underlying token rises in tandem, meaning value concentrates at the base layer rather than the application layer — an argument that directly justified tens of billions of dollars of 'Layer 1' investing rather than application-layer investing during the 2017-2021 crypto cycles.

The takeaway — recall it first
Check your understanding

Why does Joel Monegro argue that value in crypto accrues to the protocol layer rather than the application layer, unlike the internet?

Further reading

Read more about the topic

The explanation above is written with AI assistance. These are the originals — go to them to check it.

  • Fat Protocols (original essay)Union Square Ventures, 2016
  • The industry is growing out of the Fat Protocol Thesis (debate)The Blockchain Debate Podcast
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