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Regret Minimization

Jeff Bezos · 1997

"Project yourself to 80 and choose the option you'll regret least."

The idea

Bezos used this to decide whether to leave a stable Wall Street job for an internet bookstore. He asked: at 80, will I regret trying and failing? No. Will I regret not trying at all? Yes. The answer collapsed the decision instantly.

Why it works

The framework works because regret is asymmetric in a specific way: we regret inactions more than actions in the long run. Short-term risks feel enormous; long-term, the pain of 'what if' outweighs the pain of concrete failures. Regret minimization surfaces this by moving your reference point to the end of your life.

The takeaway — recall it first
Check your understanding

Regret minimization mostly protects against which asymmetry?

Further reading

Read more about the topic

The explanation above is written with AI assistance. These are the originals — go to them to check it.

  • Jeff Bezos on Regret MinimizationAcademy of Achievement
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