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Canonical · Mental Model

The Map is Not the Territory

Alfred Korzybski · 1931

"Our mental models of reality are reductions. When the model contradicts reality, the model is wrong, not reality."

The idea

A map of Paris is not Paris. If the map perfectly replicated Paris down to every single atom, it would be the size of Paris and therefore useless. All models, by definition, must leave out details to be useful.

Why it works

We navigate life using 'maps'—economic theories, political ideologies, stereotypes, and mathematical formulas. The danger occurs when we mistake the map for the territory. When a spreadsheet says a business decision makes sense, but the actual human customers hate it, the spreadsheet (the map) is wrong.

The takeaway — recall it first
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Further reading

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