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Pixar's 22 Rules of Storytelling

Emma Coats · 2011

"Coats distilled Pixar's internal story rules — lead with the character's want, make stakes clear, prefer a flawed protagonist who earns transformation — and they work because they align narrative structure with how audiences simulate intention."

The idea

In 2011 Emma Coats tweeted Pixar's internal story rules she had collected as a story artist: 'You gotta keep in mind what's interesting to you as an audience, not what's fun to do as a writer.'

Why it works
The takeaway — recall it first
Further reading

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