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The Strength of Weak Ties

Mark Granovetter · 1973

"Granovetter showed that infrequent, bridging acquaintances — weak ties — matter more for new information and job finds than close friends, because close friends overlap in what they already know."

The idea

Granovetter's 1973 insight flipped intuition: your close friends are not your best source of new opportunities — your acquaintances are.

Why it works
The takeaway — recall it first
Further reading

Read more about the topic

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Albert-László Barabási · PaperContinue→
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