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The Design of Everyday Things & Signifiers

Don Norman · 1988

"Norman showed everyday errors are usually not user stupidity but design failures — objects must signal how to use them via signifiers, constraints, and feedback, not via labels and manuals."

The idea

Norman's bestseller is built on a doormat of complaints: doors you push when they say pull, stovetops where you burn the wrong burner — not bad users, bad signifiers.

Why it works
The takeaway — recall it first
Further reading

Read more about the topic

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