Canonical · Design & Engineering · Theory
Jobs-to-Be-Done
Clayton Christensen / Bob Moesta · 2007
"Christensen argues customers don't buy products, they hire them to make progress in a specific struggling moment — so segmentation by job, not by persona, predicts when a product will actually be pulled into use."
Christensen's milkshake study flipped briefs: McDonald's wasn't competing with Burger King for breakfast; the morning milkshake was hired to make a boring commute feel less boring and to last until lunch.
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Conway's Law
"Conway observed that the structure of any system you design will be a copy of the communication structure of the organization that built it — so you cannot cleanly separate product architecture from org architecture."
Melvin Conway · PaperContinue→