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The Filter Bubble

Eli Pariser · 2011

"Pariser argued personalized feeds create an invisible, non-consensual filter — you don't choose what you don't see, the algorithm does — so two people can search the same term and inhabit different information worlds without knowing it."

The idea

In 2011 Pariser noticed his Facebook feed had quietly removed his conservative friends without him asking. The filter had edited his world and never announced the cut.

Why it works
The takeaway — recall it first
Further reading

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Up NextSuggested: Continues the theme of Media Theory & Information

Agenda-Setting Theory

"McCombs and Shaw showed media may not tell you what to think, but it decisively tells you what to think about — the correlation between media agenda and public agenda is among the most replicated findings in communication science."

Maxwell McCombs & Donald Shaw · PaperContinue→
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