Facebook (thefacebook) Media Kit / Early Pitch

Shortly after thefacebook.com launched in 2004, cofounder Eduardo Saverin put together a media kit to pitch advertisers directly, arguing the site's value wasn't its size (it had roughly 70,000 users at the time) but its density: students were spending hours a day on it, checking it obsessively, and it gave advertisers a precisely targetable, captive young audience segmented by school. The deck leaned on real usage data — about 90 million pageviews a month within its first year — to make the case that attention, not raw headcount, was the sellable asset.