UberCab Pitch Deck

After spending nearly $800 hiring a private driver in Paris on New Year's Eve, Travis Kalanick and Garrett Camp pitched 'UberCab' in 2008 as a members-only, invite-only black-car service you could summon from your phone — explicitly positioned as the 'NetJets of car services,' aimed at professionals in a handful of American cities, not as a mass-market taxi replacement. The deck's own financial projections were modest by today's standards: a best-case scenario of $1 billion in revenue, a more realistic target of reaching 5% of top US cities and $20 million in profit. It raised roughly $200,000.