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The Capital Asset Pricing Model (CAPM)

William Sharpe · 1964

"CAPM isolates the price of systematic risk — expected return rises linearly with beta to the market, so only non-diversifiable risk earns a premium and alpha is excess over that line."

The idea

Sharpe asked in 1964: why do some assets reliably earn more than others, and some never do? His answer was a single line — expected return = risk-free rate + beta × market premium — that still anchors every DCF and hurdle rate.

Why it works
The takeaway — recall it first
Further reading

Read more about the topic

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Eugene Fama · PaperContinue→
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