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Contemporary · Essay

The Next Big Thing Will Start Out Looking Like a Toy

Chris Dixon · 2010

"Disruptive innovations are dismissed as toys because they underperform on established metrics while excelling on new ones."

The idea

Chris Dixon's famous essay argues that truly disruptive technologies are initially dismissed by incumbents because they look like low-quality toys. They lack the features needed by demanding mainstream users, but they improve exponentially.

Why it works
The takeaway — recall it first
Further reading

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