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The Eisenhower Matrix

Attributed to Dwight D. Eisenhower · 1954

"Tasks fall into four categories along two independent axes — urgent versus not urgent, important versus not important — and most people's schedules are dominated by the urgent-but-unimportant quadrant, which crowds out the important-but-not-urgent work that actually compounds."

The idea

"What is important is seldom urgent, and what is urgent is seldom important." The line attributed to Eisenhower is the entire matrix compressed into one sentence.

Why it works
The takeaway — recall it first
Further reading

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