Canonical · Decision-Making · Talk
Regret Minimization
Jeff Bezos · 1997
"Project yourself to 80 and choose the option you'll regret least."
Bezos used this to decide whether to leave a stable Wall Street job for an internet bookstore. He asked: at 80, will I regret trying and failing? No. Will I regret not trying at all? Yes. The answer collapsed the decision instantly.
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