Contemporary · Systems & Incentives · Economics
Choice Architecture
Richard Thaler · 2008
"There is no such thing as a 'neutral' design. The way choices are presented to us inherently nudges our behavior in a specific direction."
If you run a school cafeteria, the order in which you arrange the food determines what the kids will eat. If the apples are at eye level and the cake is hidden in the back, the kids will eat more apples. The cafeteria director is a 'Choice Architect.'
Read more about the topic
Up NextSuggested: Continues the theme of Systems & Incentives
Sludge
"Sludge is the evil twin of the Nudge. It is the intentional addition of excessive friction designed to stop you from doing something that benefits you."
Cass Sunstein · EconomicsContinue→