Contemporary · Craft & Focus · Essay
The Instant Gratification Monkey
Tim Urban · 2013
"Procrastination is a battle between the Rational Decision Maker and the Instant Gratification Monkey, mediated only by the Panic Monster."
Inside the brain of a procrastinator, the 'Rational Decision Maker' wants to do productive work. But he shares the steering wheel with the 'Instant Gratification Monkey,' who only cares about maximizing ease and fun in the present moment.
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