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The Power of Habit

Charles Duhigg · 2012

"Habits run on a neurological loop of cue, routine, and reward, and the reliable way to change an existing habit is to keep the same cue and reward while deliberately swapping out the routine in between — not to rely on willpower alone."

The idea

Duhigg's core claim is that habits aren't decisions you keep re-making — they're a loop your brain runs on autopilot to save effort: a cue triggers a routine, the routine delivers a reward, and repetition wires the loop so tightly that eventually the cue alone triggers a craving for the reward before the routine even starts.

Why it works
The takeaway — recall it first
Further reading

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