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Contemporary · Book

How Highly Effective People Speak

Peter Andrei · 2021

"High performers use identifiable, learnable psychological tactics — emotional priming, tactical language, and structured argument — to influence people, rather than relying on raw charisma."

The idea

Persuasion is not a personality trait. It's a set of tactics you can name, learn, and use on purpose.

Why it works
The takeaway — recall it first
Further reading

Read more about the topic

Up NextSuggested: Continues the theme of Practical Wisdom

How to Win Friends and Influence People

"Genuine interest in other people, honest appreciation, and letting others save face are more persuasive and more durable than argument, criticism, or cleverness."

Dale Carnegie · BookContinue→
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