Internet Trends Report
Mary Meeker · 1995
"An annual data-dense synthesis of global internet adoption, usage, and monetization trends."
Mary Meeker's legendary annual Internet Trends Report was the definitive scorecard for the tech industry, meticulously tracking global internet adoption, mobile usage, and digital advertising shifts.
The report popularized the concept of the 'attention gap' in advertising. For years, Meeker showed data proving that people spent a massive percentage of their time on mobile devices, but advertising dollars were still overwhelmingly allocated to print and television. She argued that advertising money would inevitably flow to where the eyeballs actually were, correctly predicting the massive financial rise of mobile ad networks like Facebook and Google.
What was the 'attention gap' that Mary Meeker frequently highlighted?
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The explanation above is written with AI assistance. These are the originals — go to them to check it.
- Mary Meeker and the Internet Trends reportsWikipedia
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