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Do Things That Don't Scale

Paul Graham · 2013

"Early startups should manually recruit users and do unscalable work; growth comes from effort, not automation."

The idea

Paul Graham's definitive advice for early-stage startups: you cannot wait for users to naturally discover your product. Founders must manually, and sometimes painstakingly, recruit their first users one by one and do things that are structurally unscalable.

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