Invisible Asymptotes

An 'asymptote' is a ceiling a curve approaches but a system doesn't realize is there until growth mysteriously stalls. Wei's argument: every business has hidden structural ceilings built into its own model — a limit on how big it can get given its current mechanics — and the ceiling is usually invisible until you're already slamming into it. The best operators try to spot these ceilings in advance (by understanding the mechanics deeply, not just watching the metrics) and re-architect the business before growth actually stalls, rather than being blindsided by a plateau they can't explain.