Canonical · Startup Fundamentals · Book excerpt
Distribution Follows a Power Law
Peter Thiel · 2014
"Most startups fail from poor distribution, not a bad product — and since distribution channels themselves follow a power law, the winning strategy is to find and dominate a single channel rather than spreading thin across several mediocre ones."
Poor sales, not bad product, is the most common cause of startup failure. Peter Thiel's claim is blunt and runs against founder instinct.
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