Canonical · Design & Engineering · Principle
MAYA: Most Advanced Yet Acceptable
Raymond Loewy · 1951
"Loewy argued successful designs sit at the tension between novelty and familiarity — the most advanced solution the audience can still accept as familiar enough to adopt — so pushing too far ahead of what feels acceptable kills adoption even if the design is objectively superior."
Loewy, who designed everything from Greyhounds to the Coca-Cola bottle, kept a gauge: MAYA. Be as advanced as possible, but not so advanced that it stops feeling acceptable.
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