Canonical · Media Theory & Information · Book
The Medium Is the Message
Marshall McLuhan · 1964
"The form a communication technology takes shapes society more than the content it carries — the channel is never neutral."
McLuhan opened Understanding Media in 1964 with a line that still unsettles media analysts: the medium is the message. What a technology is changes society more than whatever it happens to say.
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Simulacra and Simulation (Hyperreality)
"Modern media doesn't just represent reality anymore — it produces a self-referential simulation so complete that the distinction between the real and its copy collapses entirely."
Jean Baudrillard · BookContinue→