Contemporary · Media Theory & Information · Book
Simulacra and Simulation (Hyperreality)
Jean Baudrillard · 1981
"Modern media doesn't just represent reality anymore — it produces a self-referential simulation so complete that the distinction between the real and its copy collapses entirely."
Baudrillard's 1981 essay argued something stranger than 'media distorts reality': in advanced media societies, the copy no longer refers to any original at all — it becomes hyperreal.
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