LinkedIn Series B Pitch Deck (Greylock)

In the summer of 2004 LinkedIn had no revenue, no revenue-capable product, modest organic growth, and was routinely dismissed as 'Friendster for business' while Friendster and MySpace had millions of users. Reid Hoffman still raised a $10 million Series B from Greylock — and in 2013, on LinkedIn's tenth anniversary, he published the full deck with slide-by-slide commentary. Its first move is the tell: instead of showing the product, the deck goes straight to revenue — ads, listings, subscriptions — because the loudest question from investors still nursing dot-com wounds was whether a consumer internet company could make money at all.