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Zero to One

Peter Thiel & Blake Masters · 2014

"True progress is vertical (0 to 1) via monopoly-creating innovation, not horizontal copying (1 to n)."

The idea

Peter Thiel argues that true progress comes from creating something entirely new (going from 0 to 1), rather than copying existing models (going from 1 to n). The goal of a startup should be to build a monopoly, not to compete.

Why it works
The takeaway — recall it first
Further reading

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