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Base Rates

Daniel Kahneman · 2011

"Anchor to what usually happens before adjusting for what makes this case special."

The idea

When forecasting, most people describe what makes their situation unique and forget the base rate — how often the outcome occurs across all similar situations. Most startups fail. Most books don't sell. Most projects run over budget. That prior should be the starting point.

Why it works
The takeaway — recall it first
Further reading

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