The Ultimate Guide to Writing Online
David Perell · 2019
"Writing online works as a compounding, non-scarce asset and a serendipity engine — shifting from 'Writing from Scarcity' (staring at a blank page) to 'Writing from Abundance' (systematically capturing raw material before you need it) is what separates writers who publish consistently from those who don't, and consistent publishing eventually creates a 'Personal Monopoly,' a unique intersection of knowledge and voice that attracts aligned opportunities without competing for attention."
Perell's essay reframes online writing as a compounding asset rather than a broadcast tool: instead of sitting down to write with a blank page and hoping for inspiration, Writing from Scarcity, the sustainable approach is Writing from Abundance — building a habit of capturing ideas as raw material, from books, conversations, and stray thoughts, the moment they occur, so that by the time you sit down to write, you're editing and assembling pre-existing notes rather than generating ideas from nothing.
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Interstitial Journaling
"Logging a few sentences at the exact transition point between tasks — what you just did, how you feel, what's next — reduces cognitive load and counters procrastination more effectively than either rigid daily planning or end-of-day review, because it intervenes precisely at the moment attention is most likely to drift."