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Contemporary · Essay

Make a PACT, Not a SMART Goal

Anne-Laure Le Cunff · 2019

"SMART goals fixate on an outcome you do not control. Le Cunff's alternative, the PACT — Purposeful, Actionable, Continuous, Trackable — commits you to a repeatable output for a set period, turns the result into data, and is the unit of what she later called tiny experiments."

The idea

'Get 5,000 subscribers in 25 weeks' is a SMART goal: specific, measurable, achievable, relevant, time-bound. It is also almost entirely outside your control, and for ambitious, long-horizon aims — learn to code, write a book, change careers — the framework quietly discourages you from starting at all, because you cannot know how long it will take or whether it is 'achievable'. Anne-Laure Le Cunff's replacement is the PACT: 'Publish 25 newsletters over the next 25 weeks.' Same ambition, but every part of it is an action you can take this week and mark as done or not done.

Why it works
The takeaway — recall it first
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